The core brand colors below are for printed and digital materials. Pantone spot colors, CMYK and RGB percentages and HEX values have been provided. Every print technique is different and print proofs may be required to ensure color accuracy.

Primary Colors

Aggie Maroon™ & White

The primary color palette is the basis of the overall color scheme. Aggie Maroon™ should always have a strong presence.

PMS 7421

Aggie Maroon™

CMYK: 15, 100, 39, 69
RGB: 80, 0, 0
HEX: #500000

White

CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
HEX: #FFFFFF

Secondary Colors

Secondary colors are used in smaller proportion and should never overwhelm the primary colors.

CMYK: 67, 63, 63, 57
RGB: 32, 32, 32
HEX: #202020

CMYK: 68, 61, 60, 48
RGB: 62, 62, 62
HEX: #3E3E3E

CMYK: 19, 12, 13, 34
RGB: 112, 112, 112
HEX: #707070

CMYK: 17, 13, 13, 0
RGB: 209, 209, 209
HEX: #D1D1D1

CMYK: 3, 4, 14, 18
RGB: 214, 210, 196
HEX: #D6D3C4

Accent Colors

To be used sparingly

CMYK: 38, 100, 64, 77
RGB: 60, 0, 0
HEX: #3C0000

CMYK: 38, 92, 75, 31
RGB: 115, 47, 47
HEX: #732F2f

Web Color Palette

The colors for digital, on screen materials are slightly different than those for print.

View Web Colors