Brand Colors
Beyond our logo, color is one of the most recognizable aspects of our brand identity. Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive Texas A&M brand.
The core brand colors below are for printed and digital materials. Pantone spot colors, CMYK and RGB percentages and HEX values have been provided. Every print technique is different and print proofs may be required to ensure color accuracy.
Primary Colors
Our primary palette consists of Aggie Maroon and white. Our layouts lean heavily on these colors, mixing in the supporting palette to build color schemes that are complementary and balanced.
Aggie Maroon
CMYK: 15, 100, 39, 69
RGB: 80, 0, 0
HEX: #500000
White
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
HEX: #FFFFFF
Secondary Colors
After we’ve applied the primary colors and established a strong identification with Texas A&M, a secondary palette is available for careful use.
Made up of sophisticated neutrals and dark tones, these options work well for background floods of color. Use them to break up headlines, establish hierarchy and ground compositions.
CMYK: 67, 63, 63, 57
RGB: 32, 32, 32
HEX: #202020
CMYK: 68, 61, 60, 48
RGB: 62, 62, 62
HEX: #3E3E3E
CMYK: 19, 12, 13, 34
RGB: 112, 112, 112
HEX: #707070
CMYK: 17, 13, 13, 0
RGB: 209, 209, 209
HEX: #D1D1D1
CMYK: 3, 4, 14, 18
RGB: 214, 210, 196
HEX: #D6D3C4
Accent Colors
To be used sparinglyCMYK: 38, 100, 64, 77
RGB: 60, 0, 0
HEX: #3C0000
CMYK: 38, 92, 75, 31
RGB: 115, 47, 47
HEX: #732F2f
Color Proportions
Using the right colors is essential, but using them in correct proportions is also critical. Refer to this diagram to help you determine the appropriate balance throughout our communications. Beyond Aggie Maroon and white, none of these colors are required in any particular communication.
Audience awareness = low familiarity
The proportions shown here reflect Texas A&M at its peak, speaking to all audiences, especially those less familiar with the university. To introduce the university, we rely heavily on our primary colors. We then balance that out with smaller applications of our secondary and accent palettes.
Primary colors of maroon and white should be used 75% of the time, with secondary colors used 20% of the time and accent colors used 5% of the time.
Audience awareness = high familiarity
These proportions are designed for audiences who are more familiar with us and for communications on campus. Note a more prominent presence from the secondary and accent palettes here to balance out the primary colors.
Primary colors of maroon and white should be used 60% of the time, with secondary colors used 30% of the time and accent colors used 10% of the time.
Web Color Palette
The colors for digital, on screen materials are slightly different than those for print.
View Web Colors