Web Color Palette
The colors below are for digital, on-screen materials. Both RGB values and HEX codes have been provided. Every display is different, so there may be slight variation across devices.
Primary Brand
The primary and most notable colors on your site. Suitable for backgrounds and textual elements.
Primary Brand
HEX #500000
Secondary Brand
HEX #ffffffSecondary Brand
Should support primary colors. These are ideal for backgrounds and sectioning content.
Brand Dark
HEX #3c001c
Brand Light
HEX #732f2f
Gray 100
HEX #f6f6f6
Gray 200
HEX #eaeaea
Gray 300
HEX #d1d1d1
Gray 400
HEX #a7a7a7
Gray 500
HEX #707070
Gray 600
HEX #626262
Gray 700
HEX #535353
Gray 800
HEX #3e3e3e
Gray 900
HEX #202020
Black
HEX #000000Aggie UX
Aggie UX is Texas A&M University’s brand compliant, accessible and user-focused design system and framework for Texas A&M websites. For additional colors necessary for accessible web functions and utilities, please review Aggie UX.