Texas A&M Logos

Consistency establishes trust. It is vital that Texas A&M logos be used in a consistent manner by all colleges, departments, offices and divisions across the university.

Visual Style

To establish audience recognition and trust, it is vital that brand look and perception is consistent through all colleges, departments, offices and divisions.

Brand Colors

Besides consistent use of logos, another unifying visual component is consistent use of color. The university color palette was created to complement our signature color, Aggie Maroon™.

Aggie Brand Fonts

There are four primary typefaces used in the Texas A&M brand: Oswald, Work Sans, Crimson Text and Open Sans.

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