A brand is more than a logo.

Our brand is more than just logos, colors, photos or ads. It is the promise we make in every story we tell. Every word, picture, symbol and sound we use shapes our brand. When we tell our story with one voice, consistently, we help our audiences understand who we are and connect with it.

To support teams across the university, we have created a variety of tools to help create consistency in the Texas A&M brand experience for all audiences through all written, visual, video, audio or spoken communications, whether internal or external.

Voice and Writing

Texas A&M’s written communications should be factual, easily-read and must follow university style guidelines.

Visual Style

To establish audience recognition and trust, it is vital that brand look and perception is consistent through all colleges, departments, offices and divisions.

Discover our Look