Digital Sign Asset Review Checklist

  • Aspect ratio – Is the image size 16:9 aspect ratio?
    • 1920 x 1080 px (horizontal)
    • 1080 x 1920 px (vertical)
  • Content Layout – Check that the content follows the template design with clearance space to accommodate a header and footer overlay.
  • Branding – Logos must be used in compliance with the brand guide. Check for a clearance area around the logo and sufficient approved contrast and legibility with the background color/texture.
  • Color contrast – Check the contrast ratio between text color and background color for accessibility compliance. The contrast ratio should be three or higher. (Resource: WebAIM contrast checker)
  • Font size – Is it large enough to read easily at a glance? Be sure you are previewing the image at its actual size — 100% zoom.
  • Headline – The primary heading/title should be clear and concise. The recommended length should not exceed seven words.
  • Content – Description text content should generally follow the 3×5 rule: three lines with five words or five lines with three words. Content should be kept simple and focused, leaving lengthy information to the call-to-action (external link). There should be no more than 30 to 40 words on the screen and AP Style (free resource) should be used.
  • Call-to-action – Digital signage marketing should be actionable for the message to be successful. It is best practice to include a call to action for all digital signage promotions so viewers get more information and take the next step in response to the promotion.
  • QR codes – Use QR codes to direct viewers to online resources instead of text URLs. Ensure the QR codes link to relevant information, such as a webpage or sign-up form, and that the code is clearly labeled to give context to the link.
  • URL links – A hyperlink should be placed directly under the QR code for accessibility and to anchor the viewer’s eye on the call to action. It is recommended to use a customized TX.AG link.