Our Brand
Our brand is one of our most important assets. It is what we want others to think about when they hear “Texas A&M University.” A consistent representation of our brand helps build a positive impression of Texas A&M among all of our audiences.
Why it Matters
A consistent brand builds trust. It helps our audiences understand who we are, what we stand for and the positive impact we make, together. And when we speak in one voice across all colleges, departments and divisions, we reinforce what makes Texas A&M a university unlike any other, the university’s reputation becomes stronger and we all benefit from the collective effort to align with the brand.
To support teams across the university, we have created a variety of tools to help establish and maintain consistency in the Texas A&M brand experience for all audiences through all written, visual, video, audio or spoken communications, both internal and external.
Your Role in Our Brand
Every Aggie — from marketing and communications professionals to faculty, staff and students — plays a part in telling our story. These tools and resources are designed to help you bring the Texas A&M brand to life in ways that are authentic, consistent and impactful.
Whether you’re creating a video, crafting a message, designing a website or preparing a presentation, these materials are here to support you — so you can focus on what matters most: telling stories that reflect who we are and the difference we make together.
Download our Brand BookVoice and Writing
Texas A&M’s written communications should be factual, easily -read and must follow university style guidelines.
Visual Style
To establish audience recognition and trust, it is vital that brand look and perception is consistent through all colleges, departments, offices and divisions.
Discover Our LookVisual Style Resources
Marketing Guidance
Find self-serve options to answer questions and provide guidance about various marketing and communications functions at Texas A&M.
View all marketing guidance
Branded Templates
We have provided an array of templates for use by marketers and communicators across campus to help foster a consistent representation of our brand.
Search all templates