Telling The Story of Texas A&M
This is the home for Texas A&M University’s storytellers, marketers and communicators — built to empower purposeful communication and amplify the impact of our faculty, staff and students. Together, we tell the story of Texas A&M. Here, you’ll find the strategy, tools and guidance to share that story with the people of Texas, the nation and beyond.
Leading With Strategy To Tell Our Story Nationwide
Everything we say and everything we do as a brand is built on this brand strategy. It’s how we’ll tell the world who we are, why we exist and why it matters. Simply put, the brand strategy is the blueprint for our brand experience and brand story.
Learn about our strategyOur Brand Positioning Statement
- Who
- Texas A&M University
- What
- is a force for good
- How
- where Aggies stand together and step forward — united by Core Values and shared duty —
- Why
- to build a brighter, safer world for the people of Texas, the nation and beyond.
A Place Where Texas-Sized Dreams Are Achieved
President Mark A. Welsh III shares a vision and purpose for Texas A&M University.
Getting In Character
As a member of our community, you help shape the world’s perception of Texas A&M. By getting in character, you will help strengthen our greatest asset — our brand.
Logos are the easiest way to unite our identity as Texas A&M. Learn how to correctly use our logo and unit identities that combine the university box logo with unit names.
A brand is brought to life by more than logos and colors — our brand bleeds into every word we write. Learn how to write in our voice, use our names and more through these resources.
Our brand is visually brought to life through typography, colors and other visual elements. Learn how to design within our brand to put our best foot forward as a university.
Marketing Guidance
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Branding and Creative
Creative design powers the visual look of the Texas A&M brand through design elements and guidelines, templates and logos.
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Digital Signage
Digital signage offers an opportunity to reinforce messaging shared across platforms and engage with the university community at all locations.
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Email
Email is one of the most important and common communication methods for mass distributing messages and for individual professional correspondence.
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Internal Communications
Internal communications provide timely, relevant information to the university community. Channels include the university calendar, mobile app and mass emails.
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Photography and Video
Photography and videography support storytelling on various channels by documenting the programs, activities, events and people of Texas A&M.
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Social Media
Social media allows communicators to have immediate, real-time interactions with our audiences and help lead the narrative of Texas A&M.
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University Event Calendar
The Texas A&M web calendar platform, LiveWhale, is available to all university units as the official calendar platform for university-led or -sponsored events.
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Web
Web resources, including Aggie UX, provide a unified brand across websites, with a focus on providing a user-friendly and accessible online experience.
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