Creative Platform
Informed by our strategy, our creative platform translates internal language into external messaging. Together, our voice and tone, visual language and identity and logos convey our brand.
Identity and Logos
Our logo is our primary identifier, and a logo must be present on all communications from the university.
- Logo Downloads
Texas A&M has a suite of logos available for download for use in official university print and digital materials.
- Logo Guidelines
Learn the appropriate way to use Texas A&M logos in your marketing materials.
- Unit Identities
Official Texas A&M University campus units may use a unit identity that combines their name with the TAM Box Logo.
- Logos on Merchandise
Logos may be used on merchandise, such as apparel and promotional items, working with a licensed vendor to produce such items.
- Using the Texas A&M Seal
Texas A&M seal usage is restricted to correspondence from the president’s office an official documents, such as diplomas and some certificates.
Voice and Tone
The Texas A&M University voice is the unique way in which we communicate with our audiences. It’s based in our brand personality, giving us an identifiable and consistent style of speaking, and helps us make a true, emotional connection with all our stakeholders.
Brand Narrative
This brand narrative is the most distilled creative expression of our brand strategy: the messaging, essence, positioning and personality of Texas A&M. It forms the basis of our vocabulary and guides the tone of all our marketing and communications efforts. Use it as a model for style.
Read the Brand NarrativeStrategic Guidance for Writing in Our Voice
By choosing our words deliberately and maintaining consistency, we will not only communicate our messages, but we’ll also shape how our audiences will feel about our messages. Use these guidelines to imbue our messaging with greater relevance, meaning and emotion.
Tactical Tools for Writing In Our Voice
These tools will help all communications written on behalf of Texas A&M University to be consistent in voice and style.
Visual Style
Our visual language sets the tone for how people see us initially and how they recognize our brand thereafter.
Visual StyleVisual Style Resources
Branded Templates
We have provided an array of templates for use by marketers and communicators across campus to help foster a consistent representation of our brand.
Browse TemplatesGet In Character in your individual communications
Represent Texas A&M in your official communications by using brand-compliant stationery on printed communications and using our email signature template for your electronic communications.