Benefits for Texas A&M Units

Reasons to standardize and work with Texas A&M Division of Marketing and Communications to implement brand strategy:

Reduces Workload and Time Commitment

Staff are able to devote time and passion to other projects.

Reduces Cost Through Coordinated Activities

In a marketplace of highly fragmented media, the cost of reaching fragmented audiences is much higher and difficult to justify.

Confirms Your Credibility

As part of a larger, unified brand, we are stronger when we speak as one.

Greater Loyalty From all Stakeholders

Including staff, faculty, students and former students.

Supports Effective Media Relations

Creates a collective ability to successfully shape and manage one core brand over time.

Benefits for Target Audience and Stakeholders

  • Communicates a comprehensive picture of our Core Values and reputation.
  • Builds emotional connection and pride associated with one core brand.
  • Provides consistent representation to help audiences understand the breadth and depth of our organization.
  • Delivers messages faster, creates a consistent image and strengthens brand recognition by creating a seamless, compelling experience across all of our communication channels.

Frequently Asked Questions

These are the most commonly asked questions about the Texas A&M brand. However, if your question is not answered in the list below, please email brandguide@tamu.edu.