Brand Design
The Texas A&M University brand is our most valuable asset, and we must all be brand ambassadors. A consistent visual identity is key in communicating our core values of excellence, integrity and respect. Therefore, only use official Texas A&M brand assets presented here in your print and online communications.
Branded Templates
We have provided an array of templates for use by marketers and communicators across campus to help foster a consistent representation of our brand.
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Texas A&M Logos
Consistency establishes trust. It is vital that Texas A&M logos be used in a consistent manner by all colleges, departments, offices and divisions across the university.
Visual Style
To establish audience recognition and trust, it is vital that brand look and perception is consistent through all colleges, departments, offices and divisions.
Brand Colors
Besides consistent use of logos, another unifying visual component is consistent use of color. The university color palette was created to complement our signature color, Aggie Maroon™.
Aggie Brand Fonts
There are four primary typefaces used in the Texas A&M brand: Oswald, Work Sans, Crimson Text and Open Sans.
Have a question?
Please reach out through the contact form for questions related to branding, visual design or creative projects.