Texas A&M University Division of Marketing & Communications
Texas A&M University
Texas A&M University Division of Marketing & Communications

Photography & Video

Following the best practices for creating photo and video content and familiarizing yourself with university branded assets will help to elevate the quality of your work and ensure it aligns with the university brand.

Using University-Owned Imagery

Please review the photography and video requirements listed below before utilizing any of the templates or assets provided by Texas A&M University.

Required

Media Releases

All identifiable individuals in videos and/or photographs must sign a media release form before that media can be used. Any content made available by the Division of Marketing and Communications already has completed release forms.

Download media release forms

Texas A&M Faculty and Staff

Faculty and staff may use university-owned content for work related to official job duties. When creating photos or video assets, that faculty or staff member is responsible for getting identifiable individuals to sign a media release form.

Download media release forms

Texas A&M Students

Students may use university-owned content for class projects, to support or promote authorized student organizations, and other non-commercial purposes related to their role as students, and only in a manner consistent with the Texas A&M Student Rules.

Review Texas A&M Student Rules

Third Parties

Third parties are required to receive permission from the Office of Brand Development before using any university-owned content. Please contact Scott Oswald, program manager, with any questions related to third-party use of university content.

Resources

Photography

  • Photo Repository

    The Texas A&M Photo Repository is a collection of university-owned images maintained and updated regularly by the Division of Marketing and Communications.

  • Photography Best Practices

    The photography style should feel modern, diverse and natural. Each photo should feel like a glimpse into the hard-working real world of Texas A&M.

Videography

  • Video Templates

    Find video templates to help you create brand-compliant videos for Texas A&M, including lower thirds and end slates.

  • Video Best Practices

    When producing video content for the university, our policies and procedures must be followed to ensure we provide accessible, on-brand and in-character content for viewers.

Have a question?

Please reach out through the contact form for questions related to photo and video projects.

Contact the Photo & Video Team