Digital Asset Review Checklist

Digital Sign Asset Review Checklist

• Aspect ratio – Is the image size 16:9 aspect ratio?
  • 1920x1080px (horizontal)
  • 1080x1920px (vertical)
• Content Layout – Check that the content follows the template design with clearance space to accommodate a header and footer overlay.
• Branding – If logos are present in the graphic, are they used in compliance with the brand guide? Check for clearance area around the logo and sufficient approved contrast and legibility with the background color/texture.
• Color contrast – Check the contrast ratio between text color and background color for accessibility compliance. The contrast ratio should be three or higher. (Resource: WebAIM contrast checker)
• Font size – Is it large enough to read easily at a glance? Be sure you are previewing the image at its actual size — 100% zoom.
• Headline – The primary heading/title should be clear and concise. The recommended length should not exceed seven words.
• Content – Description text content should generally follow the 3×5 rule: three lines with five words or five lines with three words. Content should be kept simple and focused, leaving lengthy information to the call-to-action (external link). There should be no more than 30 to 40 words on the screen and AP Style (free resource) should be used.
• Call-to-action – Digital signage marketing should be actionable for the message to be successful. It is best practice to include a call-to-action for all digital signage promotions so viewers get more information and take the next step in response to the promotion.
• QR codes – Use QR codes to direct viewers to online resources instead of text URLs. Ensure the QR codes link to relevant information, such as a webpage or sign-up form, and that the code is clearly labeled to give context to the link.