Colleges, Schools and Departments
Academic units use the unit identity system to combine their name with the Texas A&M University TAM Box Logo.
The unit identities system replaced the old system referred to as “lockups.” Units that communicate to both campus and global audiences must include the name “Texas A&M University” at the top of the unit identity. The unit identity combines the TAM Box Logo and “Texas A&M University” with the name of a campus unit. Depending on the length of the unit name, it may appear on one line or two.
The unit identity should be created using Open Sans semibold for Texas A&M University (all caps) and Open Sans regular for the unit name (upper and lower case).
Get Unit Identities templatesOne-Line Unit Name – On Light
Inline Logos
Stacked Logos
One-Line Unit Name – On Dark
Inline Logos
Stacked Logos
Two-Line Unit Name – On Light
Inline Logos
Stacked Logos
Two-Line Unit Name – On Dark
Inline Logos
Stacked Logos
Dos and Don’ts
Do:
- Do follow the guidelines provided in this section when creating college and department identities.
- Do follow the guidelines provided in this section when creating identities for dark backgrounds.
Don’t:
- Don’t use Texas A&M University below the name of any unit (it must always be used first).
- Don’t use the non-boxed TAM for identities on light backgrounds.
- Don’t use old lockup system (Frutiger bold in all caps) with old brand fonts.