Logos & Identity
Applying our Brand Strategy to Our Visual StorytellingOur visual identity represents the university at the very highest level. This is vital to our brand. The marks reviewed in this section each act as a signature, an identifier and a stamp of quality. They should always be the most consistent component in our communications.
University Guidelines
Learn the appropriate way to use Texas A&M logos in your marketing materials.
Logos may be used on merchandise, such as apparel and promotional items, working with a licensed vendor to produce such items.
Texas A&M seal usage is restricted to correspondence from the president’s office an official documents, such as diplomas and some certificates.
Unit Identities
In some scenarios, campus units can use a unit identity that combines their unit name with the Texas A&M TAM logo box. Special considerations for unit identities or logo usage apply depending on organization type.
Get Your Unit Identity
Community leads are the official contacts for different colleges, schools, departments, divisions and other units. Each campus unit has a community lead who is responsible for their unit’s identity files. If you have any questions about using a logo or unit identity, contact your community lead.
Find Your Community LeadAcademic units use the Unit Identity system to combine their unit name with the Texas A&M TAM Box Logo.
Units that communicate primarily to a campus audience may use the TAM Box Logo alone to represent the official university affiliation, or use and official Unit Identity.
Registered student organizations are encouraged to create their own unique logos. Unique logos for student organizations MAY NOT include or incorporate trademarks licensed by Texas A&M, including logos, icons or taglines without approval from the Office of Business Development.
The definition of and approval process for Texas A&M University System centers and institutes can be found on the Texas A&M System website. When creating unit identities for centers and institutes, use the same guidelines provided for colleges, schools and departments.
How to Refer to Texas A&M in Writing
Texas A&M University has many and diverse audiences. While it is most effective to communicate in slightly different ways depending on the audience segment, the way we talk about ourselves as a university should be consistent.
Learn how to use our names