Divisions and Services

The Unit Identities system replaced the old system referred to as “lockups.” Units that communicate to both campus and global audiences must include the name “Texas A&M University” at the top of the unit identity. The unit identity combines the TAM Logo Box and “Texas A&M University” with the name of a campus unit. Depending on the length of the unit name, it may appear on one line or two.

The unit identity should be created using Open Sans semibold for Texas A&M University (all caps) and Open Sans regular for the unit name (upper and lower case).

Divisions

Two-Line Unit Name – On Light

Two-Line Unit Name – On Dark

Dos and Don’ts

• Do use the option to add Texas A&M University to your unit identity if you need to communicate to a external, non-campus audience.
• Do use two lines to accommodate longer names.
• Don’t separate “Division of” with a different type style.
• Don’t use more than two lines of large text in a unit identity.

One-Line Unit Name – On Dark

Two-Line Unit Name – On Light

Two-Line Unit Name – On Dark

Dos and Don’ts

• Do follow the guidelines provided in this section when creating divisions and services identities.
• Don’t list more than two unit names in a unit identity.