Our Brand
Our brand is one of our most important assets. It is what we want others to think about when they hear “Texas A&M University.” A consistent representation of our brand helps build a positive impression of Texas A&M among all of our audiences.
A brand is more than a logo.
Our brand is more than just logos, colors, photos or ads. It is the promise we make in every story we tell. Every word, picture, symbol and sound we use shapes our brand. When we tell our story with one voice, consistently, we help our audiences understand who we are and connect with it.
To support teams across the university, we have created a variety of tools to help create consistency in the Texas A&M brand experience for all audiences through all written, visual, video, audio or spoken communications, whether internal or external.
Voice and Writing
Texas A&M’s written communications should be factual, easily-read and must follow university style guidelines.
Visual Style
To establish audience recognition and trust, it is vital that brand look and perception is consistent through all colleges, departments, offices and divisions.
Discover our LookVisual Style Resources
Marketing Guidance
Find self-serve options to answer questions and provide guidance about various marketing and communications functions at Texas A&M.
View all marketing guidance
Branded Templates
We have provided an array of templates for use by marketers and communicators across campus to help foster a consistent representation of our brand.
Search all templates