Aggie Brand Fonts
Typography is a robust vehicle for our brand voice. It contributes significantly to how our messages are read and communicated. There are four primary typefaces used in the Texas A&M University brand: Oswald, Work Sans, Open Sans and Crimson Text. Used together, these typefaces embody our brand personality while keeping our content legible and engaging.

Oswald
Oswald is a versatile, condensed sans-serif font used predominantly for headlines and titles. Oswald can be very helpful as a default heading style, especially within pieces that have a lot of text and subheads. Oswald should not be used as body copy due to its condensed characteristics that limit legibility at small sizes. Instead, use Oswald’s tall and narrow letterforms to fill in headlines in interesting ways.
In most print applications for this typeface, we place the text in all caps. In digital spaces (email and web), we style text set in Oswald using all caps via CSS rather than typing in all uppercase letters. This approach maintains accessibility while providing the appropriate scale, impact and legibility intended for this typeface.
Oswald is available for download via Google Fonts.
The quick brown fox jumps over a lazy dog.
The quick brown fox jumps over a lazy dog.
The quick brown fox jumps over a lazy dog.
The quick brown fox jumps over a lazy dog.
Work Sans
Work Sans is a sans-serif display style font with a wide range of weights. Used predominantly for headlines and titles, Work Sans conveys our spirited and confident personality while maintaining legibility across weights and sizes. With this typeface, we often mix weights to draw attention to keywords and add visual interest, especially within headlines. Work Sans can also be used for small blocks of body copy.
Work Sans is available for download via Google Fonts.
The quick brown fox jumps over a lazy dog.
The quick brown fox jumps over a lazy dog.
The quick brown fox jumps over a lazy dog.
The quick brown fox jumps over a lazy dog.
Open Sans
Open Sans is a clean, widely compatible font that works well in digital or print applications. Open Sans is friendly and welcoming, embodying our brand personality. Open Sans’ letterforms are designed to optimize legibility even at small sizes. As such, Open Sans is our preferred choice for body copy, especially when there is a large amount of text.
Open Sans is available for download via Google Fonts.
The quick brown fox jumps over a lazy dog.
The quick brown fox jumps over a lazy dog.
The quick brown fox jumps over a lazy dog.
The quick brown fox jumps over a lazy dog.
Crimson Text
Crimson Text is a classic serif font recommended for print. Serif fonts are often introduced to bring a refined feeling to administrative or research-oriented communications. With several weights and a robust glyph library that supports small caps, fleurons and math characters, this typeface can be used for headlines, subheads and body copy.
Crimson Text is available for download via Google Fonts.
Georgia is a substitute for Crimson Text in digital environments. Georgia is a system font and does not need to be downloaded or loaded onto a website.
The quick brown fox jumps over a lazy dog.
The quick brown fox jumps over a lazy dog.
The quick brown fox jumps over a lazy dog.
The quick brown fox jumps over a lazy dog.