Logo Guidelines
When using any Texas A&M University logo, be sure to scale all marks proportionally and use the electronic logo files as provided in the brand toolbox with a registered trademark symbol.
Logo Misuses
Here are a few practices to avoid in using the Texas A&M logo. Adhering to these rules will ensure that our logo is recognizable to all audiences.
Don’t Modify
DO NOT skew, stretch, bend or alter the proportion of the logo in any way.
Don’t Create Your Own
DO NOT create your own logo with text or shapes around it.
Don’t Crop
DO NOT crop the logo or place it where it cannot be seen in full. This includes the registered trademark ®.
Don’t Utilize Visual Effects
DO NOT use drop shadows or other visual effects.
Don’t Change Colors
DO NOT change the colors of the logo beyond those provided. This includes reversing the colors to a white box.
Don’t Rearrange
DO NOT add, rearrange or truncate the logo’s elements. This includes resizing the box around the logo.
Clear Space
To achieve maximum impact and legibility, clear space must be maintained around the logo. The logo may be placed over images, but no other graphic elements, text, rules or images should appear inside this clear space.
TAM Box Example
Leave clear space around all sides of the logo that is equal to half the width of the “T” in the logo.
TAM Box and Wordmark Example
Leave clear space around all sides of the logo that is equal to the height of the logo box.
Logo Sizing
Establishing size limits for our logos will ensure that we maximize the impact of our logo, maintaining readability and clarity. To aid in consistency, we’ve provided recommended sizes for reproducing the university logo. While the medium or layout often dictates the proper size for the logo, it’s best for similar materials to have a consistent logo size.
Maximum Size
There is no maximum size limit, but use discretion when sizing the logo. It should never be the most dominant element on the page, but instead should live comfortably and clearly as an identifying mark.
Minimum Size
To maintain full legibility, never reproduce the logo at widths smaller than outlined here, for print or screen.
Logo Colors
Our logo is built to be flexible and adaptable for all printing and digital applications. The color variations shown represent the full range of approved options. Use your discretion in choosing the combination that works best for your application. Plan your layouts to accommodate the guidance shown here.
Please Note
Maroon logo versions exist, but should be used sparingly — only when printing restrictions demand it. The box logo can be used over an image. The white logo should never be used over an image, only approved color backgrounds as outlined here.
| White and Light Neutral Backgrounds | Medium Backgrounds Equal to a Value Between 40% and 80% Black | Maroon Backgrounds and Backgrounds Darker Than 80% Black |
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Download Official Texas A&M Logos
Texas A&M has a suite of logos available for download for use in official university print and digital materials.
View Logo Downloads